Sunday, October 4, 2020

New Book on "Attributing Design Identity', Identifying Design Attributes"

 The implication of being ‘Indian’ and an exploration of what is meant by ‘Design’, are both fundamental to the context in which we work and learn, and therefore to our growth as individuals and as designers. The four related essays in this book, using the sari as a metaphor, discuss Indian design, in the context of the larger meanings of ‘design’ and ‘Indian’. Through an understanding of national, regional and individual identity, the ideas in these essays hope to generate a dialogue that can conceivably benefit the practice and patronage of design.

The foreword to the book is by Dr Sudhir Lall, Officiating Head of the Kalakosa Division, and Project Director of the Vedic Heritage Portal and the Bharat Vidya Prayojana, IGNCA. It provides a succinct yet comprehensive overview to the background of the Indian quest for a creative and responsible life.

The book is composed as a hardback volume of a size of 210 x 148 mm. It contains 248 pages of text and illustrations on Matt Art Paper. We are doing a limited run of print-on-demand copies. The book is priced at Rs. 2100.

For pre-booked orders, we are offering the book @ Rs. 1750 per copy (plus courier charges in case the book needs to be couriered); and for orders of two or more copies @1550 per copy (plus courier charges in case the book needs to be couriered). For those in the NCR, the book may be picked up from either Safdarjung Development Area in Delhi or from Sector 29 in Noida. For sample pages and details on how to pay, please see: 

For further information, please send an email to or

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